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Kitchen IQ Strawberry Huller – 2014

Smith’s Consumer Products enlisted our design team to help them develop a new strawberry hulling and slicing tool. The result is a clean and functional addition to the Kitchen IQ line of kitchen products.

As a product category, kitchen tools present a comprehensive design challenge. They must be intuitive to use, easy to clean, safe, and affordable. We explored several solutions for an easy and ergonomic experience while addressing key functional requirements: a non-slip base, self-clearing hulling, waste storage, simple construction, and safe operation. Aesthetically, we focused on creating a fun and approachable appliance that fits seamlessly within the design language of the existing Kitchen IQ product line.