Ronco defined an industry with its line of clever and practical kitchen products marketed directly to customers. We’ve worked together with Ronco to bring some of their classic products into a new age of design while continuing to innovate with new product lines. Our team has supported Ronco with industrial design, mechanical engineering, and concept development expertise.
EZ-Store Rotisserie Oven – 2012
We helped re-introduce the rotisserie oven in 2011 with an updated design, the Showtime Rotisserie 5500. Following its success, we worked with Ronco to focus on bringing new innovation to the product line with the EZ-Store Oven. We innovated on the classic design with a new cylindrical grill architecture, allowing Ronco’s new rotisserie to store in half the space of the previous Showtime Ovens while maintaining the same cooking capacity and quality. The glass lid rotates 180 degrees to nest in the body of the grill for storage in kitchen cabinets and pantries. This compact configuration also reduces shipping cost and uses less shelf space during fulfillment.
Turbo Dehydrator – 2011
Ronco’s classic food dehydrator is a go-to for creating grabbable snacks out of fruits, vegetables, and jerky. Ronco partnered with us to bring a premium product to the line with the Turbo model. Noteworthy advancements include a square shape that maximizes usable volume within the product’s footprint, as opposed to the classic model’s cylindrical design, and a nesting tray system that reduces the product’s height by 1/3 for easier storage.
Ronco set out to develop a product that could deliver the unique qualities of direct infrared cooking without the depth and bulk of a traditional toaster oven. The Ready Grill uses a vertical orientation with heating elements in front and behind the food. Concave reflectors focus the energy of the elements onto the food for an efficient system that cooks quickly and evenly. Because the food is suspended vertically in a wire mesh basket, grease and oils drip down into a tray, never landing on the elements, and more importantly, never landing on your plate.
We worked closely with Ronco to house the heating elements, associated circuitry, reflective panels, and wire basket into an attractive and compact product. Usability concerns were central to the design of the food basket’s form and function, timer operation, and drip tray. Material selection and airflow management allowed us to manage heat transfer between the high temperature cooking elements and the product’s outer housing and user touch points.
Showtime 5500 Rotisserie – 2011
The original Showtime Rotisserie Oven put Ronco on the map, defining a new genre of consumer kitchen appliances that brought innovation to home cooking. In 2011 Ronco partnered with us to modernize this flagship product. We reimagined the boxy shape of the original design and updated it with contemporary curves and materials. We designed a gentle curve into the front glass door, which improved aesthetics and reduced bulk without reducing the usable volume inside.